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What Your Freelance Portfolio Really Says About You

by admin February 24, 2025
written by admin


Your freelance portfolio reveals a lot about you. When you’re running your own freelancing business, your reputation is everything. That’s because you most likely don’t have millions to spend on marketing, so your portfolio has to do a lot of the heavy lifting when it comes to landing new clients.

But there’s one aspect of your portfolio, I’m willing to bet you haven’t given enough thought to—particularly in regards to how it impacts potential clients’ perception of you.

That’s the unspoken messages hidden within it.

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The truth is, your freelance portfolio reveals A LOT about the kind of freelancer you are, the types of clients you want to attract, and the kind of business you’re building.

What Your Freelance Portfolio Reveals about You

When you share your portfolio or send out a link to your work, you’re broadcasting more than just examples to the world.

Without even meaning to, you’re sending messages to future and current clients about your brand simply by how you present your work.

Below, I’d like to unpack some of the unspoken messages you send with your freelance portfolio.

None of these is necessarily good or bad, right or wrong (unless, of course, you’re sending a message you don’t intend to), but instead offer an outsider’s view into what your portfolio reveals about you and your business.

If Your Portfolio Is Minimal

First, if your portfolio features just a handful of carefully selected projects, you might be saying:

“I’m selective about the work I showcase and confident in my best pieces.”

This isn’t necessarily a bad thing. There is plenty of merit in quality over quantity, and a carefully curated portfolio can speak volumes about your attention to detail.

In fact, you might enjoy the clarity and focus that comes with a minimal portfolio—there are certainly a few perks that come with that territory.

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The risk you run when keeping your portfolio ultra-minimal is you might also inadvertently be saying:

“I don’t have enough experience to show more work.”

Self-awareness is good. And maybe you are just starting out in your career. A minimal portfolio is great for making a strong first impression, highlighting your best work, or breaking into a new industry.

There’s nothing inherently wrong with being selective. If it’s what you’ve got to work with now, leverage it. There may come a time when you consider expanding your portfolio’s scope.

If Your Portfolio Is Extensive

Of course, you could go the opposite direction and showcase every project you’ve ever completed. Here’s what you might be saying to potential clients if your portfolio is packed with years of work samples:

“I’m experienced and versatile enough to handle any project you throw at me.”

And, honestly, there’s nothing wrong with demonstrating your breadth of experience. The only risk you really run here is being a bit too… overwhelming. A bit too… unfocused.

You could lose their attention.

Without a clear narrative to guide potential clients through your work, you may find yourself drowning in a sea of your own successes—making it harder for clients to see exactly how you can help them specifically.

Another unspoken message you’re saying when you show everything is:

“I’m not quite sure what you’re looking for, so here’s everything I’ve got.”

When your portfolio tries to speak to everyone, it risks speaking to no one. This can actually work against you psychologically when booking new clients. If you appear unsure about which work best represents you, it makes some clients unsure about working with you at all.

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If Your Portfolio Is Case-Study Heavy

If you find yourself presenting most of your work through detailed case studies, you’re likely saying:

“I care deeply about the process and results, not just the final product.”

This approach can be particularly powerful. After all, potential clients love seeing how you think and solve problems, not just what the end result looks like.

In fact, you might find that clients who appreciate thorough case studies tend to value strategy and thoughtfulness—there are certainly advantages to attracting these kinds of clients.

The risk you run with an overly analytical portfolio is you might inadvertently be saying:

“I might overthink everything and make simple projects complicated.”

Balance is key here. And maybe your detailed approach is exactly what some clients need. Case studies are great for demonstrating your problem-solving abilities, showcasing your strategic thinking, or attracting clients who value depth over speed.

There’s nothing inherently wrong with being thorough. If it’s what sets you apart, embrace it. Just remember that some clients might need to see the highlight reel before they dive into the behind-the-scenes footage.

If Your Portfolio Is Visual-First

When your portfolio leads with striking visuals and minimal text, you’re broadcasting a clear message:

“My work speaks for itself—I let the results do the talking.”

This can be a powerful approach. There’s something confidence-building about a freelancer who lets their work stand on its own merits without a lot of explanation or justification.

In fact, you might find that this style attracts clients who trust their gut and make decisions based on immediate impact—there’s definitely value in connecting with decisive clients.

The risk you run with a purely visual portfolio is you might accidentally be saying:

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“I’m all style and no substance.”

Context matters. And while beautiful work certainly catches the eye, some clients need to understand the strategy behind it. A visual-first portfolio is perfect for creating immediate impact, drawing emotional responses, or attracting clients who prioritize aesthetics.

There’s nothing inherently wrong with leading with visuals. If that’s where your work shines brightest, run with it. Just consider having those deeper insights ready for when clients start asking about the ‘why’ behind the ‘wow.’

If Your Portfolio Is Process-Focused

If your portfolio emphasizes your workflow and methodology above all else, you’re probably saying:

“I have a proven system that consistently delivers results.”

This can be incredibly reassuring to the right clients. After all, businesses love knowing exactly what they’re getting into and how you’ll get them from point A to point B.

In fact, you might find yourself attracting clients who value structure and predictability—there’s certainly something to be said for clients who appreciate a well-oiled machine.

The risk you run with a process-heavy portfolio is that you might unintentionally be saying:

“I’m rigid and might struggle with projects that require flexibility.”

Method matters, yes. But some clients might worry that you’re more invested in your process than in adapting to their unique needs. A process-focused portfolio works well for establishing credibility, demonstrating professionalism, or attracting clients who value systematic approaches.

There’s nothing inherently wrong with showcasing your methodology. If you’ve developed a system that works, flaunt it. Just make sure you’re also showing how your process adapts to different client situations and challenges.

If Your Portfolio Is Industry-Specific

When your portfolio focuses exclusively on one industry or niche, you’re telling potential clients:

“I’m a specialist who deeply understands your specific market.”

This can be a major advantage. There’s something incredibly appealing about working with someone who already knows your industry’s ins and outs, terminology, and unique challenges.

In fact, you might find yourself becoming the go-to expert in your chosen niche—there’s definitely something to be said for being a big fish in a smaller pond.

The risk you run with an industry-specific portfolio is you might inadvertently be saying:

“I’m stuck in this lane and can’t think outside my specific industry.”

Specialization is valuable, sure. But some clients might worry that your industry focus has limited your creativity or ability to bring fresh perspectives. A niche portfolio is perfect for establishing expertise, commanding premium rates, or becoming the recognized authority in your space.

There’s nothing inherently wrong with specializing. If you’ve found your sweet spot, own it. Just remember that even specialized portfolios can showcase transferable skills and creative thinking that transcend any single industry.

What does YOUR portfolio say about YOU?

Now that I’ve given you a few ideas on what your portfolio might actually be saying about you and your business, it’s your turn.

Take a moment this week to reflect on your freelance portfolio and if it’s really saying what you want it to say about your business.

If it is, great. Continue on.

If, like many freelancers, you’re sending the wrong message, it may be time for an adjustment in how you present your work.

Keep the conversation going…

Over 10,000 of us are having daily conversations over in our free Facebook group and we’d love to see you there. Join us!



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February 24, 2025 0 comment
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8 Sites Like Fiverr to Get Your Next Client

by admin February 24, 2025
written by admin


Freelance job sites like Fiverr can be a great way to find work. With established site traffic and secure payment systems, it’s easy to see why so many freelancers turn to online marketplaces to get established in the business.

Not everyone has a great experience with Fiverr, but some freelancers find a lot of success working through sites like Fiverr. As long as you do a little research upfront in order to choose the right platform for you, an online marketplace is a great way to generate income.

To get you started, let’s break down the different sites like Fiverr, talk about some pros and cons, and give you the tools you need to to decide which platform is right for you.

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What is Fiverr?

Founded in 2010, Fiverr set out to change the way the business world works. Originally, Fiverr was just like it sounds–people would post jobs that they were willing to do for just five dollars, and others could hire them. It was a great way for businesses or individuals to get quick tasks or busy work completed inexpensively. Over time, Fiverr evolved to allow freelancers to set their own prices, and now it is a thriving community for nearly one million gig workers across the globe.

Of course, just like the other sites like Fiverr, there are issues with the platform, and it’s important to read reviews before diving in. For one thing, with so many sellers on the platform, competing for jobs is tough. Fiverr also takes a steep commission (20%) on each sale.

Downsides to Fiverr

But perhaps the biggest drawback to the Fiverr platform is its reputation as cheap. Some clients expect a lot of work for—well—not a lot of money. It’s a good way to get started, but as a freelancer, unless you spend a lot of time and effort building up a strong clientele and crafting the right kinds of gigs, you can expect to make less money than you might on other sites like Fiverr.

Key Takeaways:

  • Fiverr alternatives like Upwork, Freelancer, and Guru offer a wider range of services beyond just creative work, so it’s important to narrow your search to find the best fit for your skills and expertise.
  • Many of these platforms offer different payment models, so be sure to compare and contrast the fees, commission structures, and payment options to find the one that works best for you.
  • To stand out from the competition, make sure to have a strong profile, showcase your portfolio, and communicate effectively with potential clients to build trust and demonstrate your expertise.

The good news is, there are a lot of sites like Fiverr out there if you are looking for a different experience. Here are 8 of the best:

Sites Like Fiverr - UpworkSites Like Fiverr - Upwork

Upwork is one of the largest sites like Fiverr where freelancers can find clients in an open marketplace. There are more than 5 million client accounts registered on Upwork, so it’s a great place to connect with people looking for freelance work.

Pros:

  • There is no set pricing structure on Upwork. This means that you can bid projects with an hourly rate or total job cost.
  • Upwork handles administrative tasks. As a freelancer, your time is a valuable asset. Upwork takes care of contracts, invoicing, collecting payment and mediation if necessary.
  • Some freelancers have an easier time winning bids on Upwork than on Fiverr. This is because Fiverr relies on a complicated algorithm to recommend jobs to clients, while on Upwork, you apply directly to relevant projects.

Cons:

  • You have to pay to place bids. There is a small fee every time you throw your hat into the ring for a job. Since you won’t win every bid, you will lose money on the jobs you don’t get.
  • They can disable your account without notice. If you aren’t following the rules and policies on Upwork, some of which are complicated, you might find yourself banned from the platform without notice, even if you have already built up a strong client base.
  • There are scammers. Many sites like Fiverr attract scams, and Upwork is no different. Clients may ask you to contact them outside of the platform, or refuse to pay for legitimate work, or send you malware instead of a legitimate job. Watch out for red flags.

Sites Like Fiverr - freelancerSites Like Fiverr - freelancer

Freelancer.com has something like 40 million users on its platform. Among the sites like Fiverr, Freelancer probably has the most features.

Pros:

  • Freelancer offers monthly payment plans, so instead of paying per bid like on Upwork, you can pay a flat fee that includes a variety of different options. This makes it easier to plan your finances, since you know the costs ahead of time.
  • A lot of large brands use Freelancer to hire. Microsoft, Boeing, MetLife and Intel are just a few. This gives you access to high-quality clients, although just because a business is a household name does not always mean they are willing to pay a higher rate.
  • Freelancer has a wide variety of categories and expertise listed, so even if the skills you are marketing are less common than something like a graphic designer or blog post writer, you’ll likely find a ready supply of clients.
  • The commission fee on Freelancer for fixed priced projects is half that of Fiverr, at only 10% per completed project.

Cons:

  • The commission you pay goes up for certain projects. If you submit to what is called a contest and win, the fee is 20%. If you are part of the preferred freelancer program and accepted a “recruiter” job, the fee is 15%.
  • Users report that customer service for Freelancer.com could be improved.
  • Similar to Upwork and other sites like Fiverr, there are often fake projects or other scams posted on the platform. Read reviews and do some digging before you commit to working with a client.

solidgigs sacreenshot

SolidGigs is not exactly one of the sites like Fiverr, but because it is an excellent way to find freelance work, it is still worth comparing. It is a bit like a subscription box: they send jobs to you, instead of you shopping around for what to apply for.

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Pros:

  • You will save time. Instead of creating yet another account with yet another profile, SolidGigs is sending you the best job postings on the internet. You then use the resume you already have created to win over clients.
  • There is no commission. You keep any money you earn from a job you booked through a lead from SolidGigs.
  • You are in control. Unlike traditional sites like Fiverr, SolidGigs is not a marketplace. Your pricing, payment, and client relationship are still handled by you.
  • There are tons of resources offered on the SolidGigs website. This includes a library of videos and articles with advice on freelancing, winning jobs and more.

Cons:

  • You still have to apply for a lot of jobs in order to win gigs. SolidGigs takes on the work of searching for relevant postings, not the negotiation.
  • There is a monthly fee. If you aren’t serious about applying for and booking freelance gigs, the $19/month subscription fee may not make sense for you.

Sites Like Fiverr - ToptalSites Like Fiverr - Toptal

It’s almost a stretch to include Toptal in a list of sites like Fiverr, because there are some significant differences. The major factor making Toptal unique is that you must apply to be a freelancer on their platform, and they claim to only allow the top 3% of talent in.

Pros:

  • Toptal clients are expecting top-tier talent, so most of the time, they are more open to paying a fair rate for experienced freelancers.
  • There is a lot of support for freelancers on Toptal. Think of the site almost as a headhunter––they reach out to you with interested clients and help facilitate negotiations.
  • Toptal is different from most sites like Fiverr in another way: they are more geared towards long-term positions, so you will likely find steady work for at least a few weeks instead of one-off projects.

Cons:

  • Toptal has a narrow niche and is mostly geared towards developers. This is great if you are a freelance programmer, but bad news if you’re in a different industry.
  • Toptal is much more rigid than other freelance sites like Fiverr––you must agree to work within the business hours of the clients you are hired by. This isn’t a problem for some people, but if you live across the globe and are used to working when things are convenient, taking meetings in the middle of the night is a challenge.

Sites Like Fiverr - linkedinSites Like Fiverr - linkedin

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Launched in 2016, LinkedIn’s own version of a freelance marketplace is a bit newer to the scene. However, LinkedIn has a huge internet presence, so the exposure on this site is unrivaled.

Pros:

  • It’s already part of your routine. Or it should be. If you don’t already have a LinkedIn profile with all of your relevant freelancing experience properly formatted for your resume, you are missing out on valuable networking opportunities. Most of us already have a profile, so utilizing ProFinder is simple to do.
  • Bids are flexible. If you over or unbid a project, you can continue to negotiate after your initial bid is submitted.

Cons:

  • It is expensive. ProFinder requires you to join LinkedIn pro after your first 10 bids, a $50/month subscription.
  • You have to be accepted. In order to even be offered gigs through ProFinder, you have to apply to the program. An algorithm will search your profile and ensure you have the skills needed to work for clients.
  • ProFinder does not handle payment, making it one of the riskier sites like Fiverr. It is up to you to negotiate the price and how you will be paid once you have been hired.

Sites Like Fiverr - PeopleperhourSites Like Fiverr - Peopleperhour

PeoplePerHour is another in an almost endless stream of sites like Fiverr, connecting freelancers to clients. You simply sign up, create a profile, and you can start looking for work.

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Pros:

  • PeoplePerHour is free to join, and you can bid on 15 jobs per month without paying for those bids.
  • The site offers Escrow protection––clients pay the money for the project upfront, and that is held in an Escrow account until the work is completed and approved. If a client becomes unresponsive, you still get paid.
  • PeoplePerHour is based in the UK. Many sites like Fiverr are US-based, so it’s a pro to have an option that caters more to freelancers and clients on the other side of the world.

Cons:

  • The customer service team at PeoplePerHour will nearly always side with the buyer in disputes. This is frustrating as a freelancer and means that you must be vigilant in which clients you take on.
  • The fess are high. PeoplePerHour takes 20% of your earnings unless you earn more than $350 from a single buyer. It also costs money to bid for more than 15 jobs per month, and there is additional fee to withdraw money from your account once you are paid.

Sites Like Fiverr - outsourcelySites Like Fiverr - outsourcely

In the list of competitive sites like Fiverr, Outsourcely earns a spot based on its emphasis on long-term projects and a free-to-join model.

Pros:

  • There are no fees for freelancers. That’s right, Outsourcely does not take any commissions or fees. You keep all of your earnings. Instead, they pass those charges onto the clients.
  • There is no limit for bidding on jobs. You can apply for as many postings as you want without paying more.
  • You choose how you want payment. Outsourcely does not handle payments, so you can receive money in the way that makes the most sense to you.

Cons:

  • Outsourcely is a newer platform, and doesn’t have nearly the volume of job postings as other sites like Fiverr. That can make it hard to find relevant positions and win jobs.
  • You handle your own payments. While this is listed as a pro above, there is a downside. Since you negotiate and choose your own payment, there is less protection for both buyers and seller on the platform.

Sites Like Fiverr - workshoppersSites Like Fiverr - workshoppers

Focused on freelancers, similar to other sites like Fiverr, Workhoppers stands out because it connects freelancers with local businesses.

Pros:

  • Working locally means you are in the same time zone and can collaborate in person.
  • Businesses in your own city are likely to pay wages to match the region. No more competing against overseas talent willing to work for much lower rates.
  • There are no commissions or fees for freelancers on Workhoppers. They make money by charging clients a subscription fee.

Cons:

  • Working for a local company may mean a less flexible situation. Some companies are looking for a long-term commitment or someone who will answer during regular working hours, and for some freelancers, this cuts into their freedom.
  • You handle your own payments. While this can be a pro, it is also less secure than having billing and payment flow through the site’s platform.
  • Workhoppers is based in Canada, so there may be fewer opportunities for those in other countries. The jobs are concentrated in large cities, so if you live in a less populated area you are out of luck.

How to decide between sites like Fiverr

There are so many sites like Fiverr (eg: Vollna, or Freeup) that it is difficult to decide where to look. It is probably a waste of time to have profiles on every freelancing platform.

But how do you decide which ones to focus on?

Think about your goals for your freelancing career, and choose from the sites like Fiverr to find the one with features that fit into that plan. Test out one or two platforms and see if you generate enough income to make it worth the time, cost and effort. If not, move on.

Go Out and Freelance!

While it is easy to be cynical about the possibilities of you landing that perfect gig through an online platform, sites like Fiverr have generated millions of jobs for freelancers. If Fiverr just isn’t your cup of tea, consider trying one of the many alternatives out there.

Keep the conversation going…

Over 10,000 of us are having daily conversations over in our free Facebook group and we’d love to see you there. Join us!



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February 24, 2025 0 comment
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Can You Make It as a Content Creator in 2025? 8 Tips

by admin February 24, 2025
written by admin


Making it as a content creator will give you freedom, flexibility, and high-income potential. About 30% of creators make over $100,000 annually. Micro-influencers, whose follower counts range from 1,000 to 10,000, earn between $1,000 and $10,000 per year, which is certainly resectable, but it isn’t exactly a living wage in much of the world.

Of course, behind those numbers is a lot of hard work. To make a living as a creator, you need to build strategies, construct a workflow, and generate a high volume of engaging content. Mistakes in any three aspects can make it harder for you to grow and ultimately experience the advantages of being a content creator.

While certain things take time, like cultivating an audience and sharpening your content creation skills, others can be learned quickly by mastering the best practices and principles.

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In this article, let’s look at eight tried and tested considerations and tips that will help you hit the ground running as a content creator in 2025.

1. Carve Out Your Niche

A niche can be a topic or a specific area of expertise that defines your content from a broad perspective. It could be academic, pop culture, or a practical skill. You need a niche for easier monetization, because niches already have built-in audiences, bringing you eyeballs from the start. It’s also easier to get people interested in your content if it speaks to their specific passions, as opposed to trying to be everything to everybody.

There are two ways to go about this. First, start with a clearly defined niche where you’ve outlined different aspects, such as scope and purpose. Second, experiment based on your passion or skill levels to discover your niche.

The first approach provides structure, allowing you to make fewer mistakes since you know the core message. It is a good practice to check out content creation niches related to your skills and interests. The second approach gives you more creative freedom. You can experiment without restrictions regarding format, style, and tone. However, it can slow your journey towards monetization.

You can combine both approaches by creating content on a particular topic and experimenting with various elements such as content style, scope of information, and intent. Besides considering your interests and strengths, you can also look at market demand and monetization opportunities to find the perfect niche.

2. Deeply Understand Your Audience

Recognize your viewers’ or readers’ demographics, interests, behaviors, and pain points to deliver content that meets or exceeds their expectations. These details can tell you what they may like or dislike in a particular content piece for your niche.

For instance, younger audiences may prefer an informal and humorous presentation style, but academics may desire professionalism and thorough source citations.

Gaining an in-depth understanding of your audience takes the guesswork out of producing videos or writing articles. Various fundamental elements, such as the choice of words and the overall theme of the content, can be readily determined, expediting your creative process.

You can take this further by creating an audience persona – the profile of your ideal follower. It can be as simple as a Google Doc highlighting their goals, challenges, motivations, and preferences. This will also allow you to refine the persona over time continually.

Additionally, audience research solutions like SparkToro can speed up this process. You can find where your audience spends their time online and their sources of influence. SparkToro can take in a keyword or niche topic and fetch relevant blogs, YouTubers, podcasts, subreddits, and forums. This information can help you tailor your content from the get-go.

3. Make It Easy for Brands to Collaborate with You

Some 69% of content creators say that brand deals are their biggest source of income, surpassing ad revenue and affiliate marketing. However, getting those brand deals can be challenging. One of the primary reasons behind this is the prevalence of multiple creators on every platform for every niche. Regardless of how good it is, your content may fail to catch the attention of businesses looking to partner with someone like you.

When brands reach out, be transparent and share all relevant information efficiently. This includes stats, such as average views, comments, and audience demographics, a media kit, and a portfolio.

The media kit showcases all the stats, highlights past experiences such as brand collaborations, and provides insights into your content style. The portfolio is just a collection of your best work demonstrating your creative capacity.

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To improve your visibility and make yourself easily accessible to brands’ creator outreach teams, you can sign up for SafeCollab, a brand safety tool from the Popular Pays creator marketing platform that helps companies find the perfect creative partners.

Powered by AI developed by Lightricks, SafeCollab provides influencer marketing decision-makers with concise summaries and accurate details about your profile, simplifying their vetting process. This boosts your chances of getting approved for collaboration gigs based on your creative skills.

4. Prioritize Quality Over Quantity

If the Pareto principle is accurate, then 20% of your content will yield 80% of your overall engagement. In other words, instead of chasing volume, create specific, in-demand content in high quality.

If you are already well into your content creation journey, you can look at the past data to identify what resonates with your audience. Look at the nature of engagement and what kind of articles, images, or videos get the most traction on your profiles.

Here are some quick tips that’ll help you ensure high-quality standards:

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  • Invest in production: Upgrade your content’s visuals, audio, and video quality to increase engagement.
  • Batch-create content: You can publish a few articles in different styles, for instance, on a trending topic at once, covering multiple angles.
  • Performance audits: Check which pieces performed better and why. Do the same for the pieces that didn’t. Adjust your approach accordingly.

5. Engage with Your Audience

A common mistake growing creators make is treating their content pieces as announcements rather than an initiative to open discussions. When you publish articles or videos as a message from you to learn your audience’s thoughts, it builds affinity and trust.

Moreover, the viewers or readers will be more likely to engage with your platform and each other, fostering a sense of connection and community. Apart from gaining followers, this approach will also improve your content’s reach.

Remember to reply to your audience appropriately. Of course, creators with growing audiences may struggle to do so due to the sheer volume of comments and replies. This is where you can leverage a tool like Buffer Engage that collates audience interactions from different platforms into one place.

Messages, comments, and mentions across platforms will be consolidated on one dashboard, enabling you to track, prioritize, and respond to interactions efficiently.

While every fanbase is different, you can follow these engagement tips to earn their trust effectively:

  • Be respectful and give personalized replies instead of using AI
  • Ask open-ended questions to spark discussions
  • Appreciate and thank them for sharing their take or insight
  • Share user-generated content (UGC) on your platform to show gratitude

6. Diversify Your Content Formats

Each one of your followers is different in terms of what they like in your content. Some might like your presentation style, while others may appreciate your domain knowledge more. This makes it important to diversify your content efforts to maximize engagement for each type of follower.

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You can experiment with different content formats, lengths, and styles. Here are two examples that’ll help you understand.

A beauty and fashion creator can:

  • Leverage TikTok to engage trend-driven audience members with short, vertical clips
  • Post Instagram carousels to show outfit or product breakdowns in a professional manner
  • Create in-depth YouTube tutorials to provide step-by-step guidance
  • Share Pinterest boards featuring inspirational looks and quick infographic guides

A tech creator may:

  • Produce long-form YouTube videos for product reviews and tutorials
  • Repurpose them into short clips for Shorts, Reels, and TikTok
  • Use X to share real-time industry updates, quick insights, and content teasers

7. Stay Consistent

Consistent content creators can grow their audience base faster. Being active keeps your followers engaged and entertained. Additionally, regular posting improves algorithm favorability and strengthens your brand identity. 

However, you already know that it is easier said than done.

Difficulty in finding relevant topics, the time needed to create content, and interacting with audiences can overwhelm you, especially if you are starting. Here are some best practices that can help you navigate these roadblocks to remain consistent:

  • Use Trello to plan, create, and publish content efficiently and within deadlines. The kanban board of this project management tool will also help you track production progress at a glance.
  • Create in bulk and schedule them across a week or month. This will give you more free time to brainstorm and interact with your audiences. Leveraging a simple content calendar can be effective.
  • Consider themed content such as “Tech Tip Tuesday” or “self-care Sunday” to make sticking to your production schedules easier.
  • Repurpose and refurbish old content and share it across your platforms. These are typically low-hanging fruits that can keep your viewers or readers engaged.

8. Keep Learning and Adapting

Every aspect of the content creation industry is evolving. New platforms emerge, algorithms get updated, novel tools emerge, and audience behaviors shift. It is essential to adapt to these changes to ensure your authority within your niche.

Some quick tips that will help you iteratively improve your approach include:

  • Critic your past content to find areas of improvement.
  • Consider taking online courses on platforms like Skillshare to learn new tools and techniques.
  • Follow industry news to stay updated on the latest trends.
  • Experiment with different formats and styles of content to see what resonates.

This will allow you to actively learn more about content creation, relevant tools, your niche, and your audience, making you a better creator.

Wrapping Up

Content creation brings many perks, such as flexibility, freedom, and income potential. Aspiring creators need to invest in building the right foundations to set themselves up for success in 2025 by leveraging the following tips:

  1. Find a niche based on your interests, skills, passion, or experience that has a sizable audience.
  2. Dive into your audience’s psyche to identify their needs and expectations.
  3. Make yourself easily accessible to brands through influencer network profiles, media kits, and portfolios.
  4. Prioritize high-quality standards over hitting monthly publishing targets.
  5. Interact with your audience regularly to build loyalty.
  6. Experiment with different content styles and formats to increase reach and engagement.
  7. Post regularly by using project management tools and content calendars for tracking.
  8. Always invest in learning and adapting to stay relevant in changing conditions.

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February 24, 2025 0 comment
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4 Leadership Skills Every Freelancer Should Learn (Even When Working Alone)

by admin January 4, 2025
written by admin


Leadership isn’t just for corner offices and corporate boardrooms. Every professional, whether managing a team of fifty or working solo, needs to master the art of leadership. Why? Because true leadership starts with leading yourself – making tough calls under pressure, staying focused when distractions mount, and pushing through challenges when no one is there to motivate you.

Even when working alone, you’re constantly juggling multiple roles: strategist, decision-maker, and executor. You need to set clear directions, maintain high standards, and hold yourself accountable – the same core skills that define great leaders. And when you do collaborate with clients or join project teams, these leadership capabilities become your secret weapon, helping you guide initiatives, influence outcomes, and build lasting professional relationships.

Today’s most successful professionals understand that leadership isn’t a title – it’s a mindset. It’s about taking ownership, showing initiative, and having the emotional intelligence to navigate complex situations. Whether you’re an independent consultant, creative professional, or technical specialist, developing strong leadership skills isn’t optional – it’s essential for standing out and creating sustainable success in your career.

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Why Leadership Skills Matter for Freelancers

Freelancing often means wearing multiple hats: project manager, strategist, communicator, and executor. Unlike traditional employees, freelancers must steer their own professional journey.

A survey revealed that 50% of freelancers chose to freelance for flexibility as personal circumstances prevented them from taking up a traditional job. However, nearly every freelancer agrees that being their own boss requires strong self-leadership and accountability.

Good leadership allows freelancers to:

  • Build trust with clients by meeting deadlines and maintaining professionalism.
  • Communicate effectively to align expectations and ensure satisfaction.
  • Adapt to challenges, like changing project scopes or managing multiple clients.

Leadership is no longer confined to managing a team; it’s about how well you navigate relationships, projects, and yourself.

The Role of Higher Education in Modern Leadership

While experience teaches valuable lessons, formal education also plays a significant role in sharpening freelancers’ leadership skills. For those balancing work and studies, programs like EdD leadership online provide flexibility. These programs equip learners with advanced leadership theories, communication strategies, and decision-making skills that are critical in today’s evolving freelance landscape.

As stated by Spalding University, the best part about EdD online courses is that they are only part-time. This makes it easier to manage your freelance workload along with your studies. Additionally, the coursework can be completed entirely online, providing convenience for those with busy schedules.

Key Leadership Skills for Freelancers

Freelancers need to develop certain key skills to thrive in their chosen career path. These skills not only make them more appealing to potential clients but also help them succeed in the competitive freelance market.

Adaptability in a Dynamic Landscape

Freelancers face constantly shifting priorities, technologies, and project requirements. Being able to pivot swiftly is essential for success. Whether it’s adjusting to a client’s revised goals or learning a new software tool, freelancers who adapt remain relevant and competitive.

Leadership in freelancing means staying flexible, identifying solutions during unexpected challenges, and continuously improving skills to meet market demands.

Emotional Intelligence (EI)

Emotional intelligence plays an important role in managing client relationships and communication. EI refers to how efficiently you can identify, comprehend, and control your own emotions and those of others.

According to research, 90% of outstanding performers had high emotional intelligence scores. While emotional intelligence isn’t a necessary quality to have to be a top performer, the chances of success increase with a high EI.

For freelancers, EI helps:

  • Develop long-lasting connections with customers by learning about their wants and requirements.
  • Navigate conflicts calmly and professionally.
  • Foster positive collaborations with remote teams or other freelancers.

Developing emotional intelligence ensures better decision-making and reduces friction in client interactions.

Effective Communication

Clear and concise communication is essential to effective freelancing. Whether discussing project goals, providing updates, or negotiating deliverables, strong communication builds trust and reduces misunderstandings.

Freelancers often collaborate with global clients, where communication barriers like time zones or language differences may arise. According to Buffer’s State of Remote Work 2023 report, remote teams cite communication challenges as one of their top obstacles, affecting 15% of workers.

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While this was down from 17% in the previous year, it still highlights the importance of effective communication in freelancing. By mastering communication—both written and verbal—freelancers can articulate ideas clearly, ensure alignment with clients, and showcase their value effectively.

Time Management and Prioritization

Freelancers juggle multiple projects, deadlines, and responsibilities. Without proper time management, productivity suffers, and client satisfaction can drop. A survey showed that freelancers work 40 hours a week, on average. However, about 40% of freelancers work more than the usual 40 hours. Burnout may result from this, and work quality may suffer.

Effective leaders prioritize tasks based on importance and urgency, setting realistic timelines for deliverables. Tools like project management software and calendar apps can help freelancers plan their workdays and avoid burnout.

Frequently Asked Questions

Why is emotional intelligence important for freelancers?

Emotional intelligence allows freelancers to handle client relationships more effectively. It helps navigate difficult conversations, address client concerns calmly, and foster trust, leading to smoother collaborations and long-term partnerships.

How can freelancers improve their time management skills?

Freelancers can improve time management by prioritizing tasks, setting clear work schedules, and using tools like Trello, Asana, or Google Calendar. Effective time management increases productivity and ensures deadlines are consistently met.

How can freelancers position themselves as leaders in their industry?

Freelancers can position themselves as industry leaders by delivering consistent, high-quality work, sharing insights on platforms like LinkedIn, and showcasing success stories through testimonials. By building a credible personal brand, they demonstrate expertise and attract more opportunities.

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Modern leadership is no longer exclusive to CEOs or managers. It’s a skill every freelancer needs to thrive. From adaptability and emotional intelligence to effective communication, leadership helps freelancers navigate challenges and maximize opportunities. By continuously improving their leadership skills, freelancers can unlock their full potential and drive long-term success in an ever-evolving professional landscape.

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January 4, 2025 0 comment
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You Have My Permission to Skip New Year Resolutions (If You Do This Instead)

by admin January 4, 2025
written by admin


Business habits have changed my trajectory of success over the last five years and it can completely revitalize and infuse your freelance business with growth if you do it right.

Probably like you, I used to be way into setting new goals in January. Did you set some this year?

Well, I didn’t.

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I have found that business habits—instead of business goals—are what really move the needle in my own small business.

While setting goals in your business can be a very powerful tool, I’ve found business habits are infinitely more powerful.

I’ve used these non-goals to not only grow my own side-hustle into a full-time business supporting me, my family, and a small team, but also to lose 70 lbs and keep off for over a year.

In my opinion, if you want to experience real, lasting change in your life or in your business this year, there’s something you should focus on way more than goals:

Habits.

Business habits include setting daily routines, schedules, or tasks that MUST be completed no matter how “into them” you feel on a given day.

After a while these business habits become so ingrained in your schedule, they almost happen automatically.

And automatic growth and progress is simply magical.

In this article, I’ll explain a few things I’ve learned (through study and personal application) about the power of habits to change your life and your business.

Goal/habit expert and author of Atomic Habits, James Clear, explains:

“You do not rise to the level of your goals. You fall to the level of your systems.”

While seemingly cynical at the outset, James’ observation makes a lot of sense.

In January, we begin the year with lofty resolutions to double our revenue or get more clients. But by mid-January (or even for the best of us, before the end of the first quarter) we find ourselves back in our old business habits—doing work the same way we always have.

So why do new years resolutions fade so quickly?

James suggests they may just be too big. Instead, he recommends focusing on small, consistent business habits that can make a big impact in the long-term.

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“We often dismiss small changes because they don’t seem to matter very much in the moment.”

How might this look for a freelance or creative entrepreneur?

Let’s say your goal is to find 2 new clients each month in order to keep your client pool fresh and thriving.

Instead of simply setting the goal with no real consistent, easy-to-follow habitual plan to get you there, try setting a weekly (or daily) business habit by creating a calendar event for yourself in which, no matter what you’re doing, you’ll stop and search freelance job boards, send email pitches, follow-up with in-person connections, and more.

By converting your goal of finding 2 new clients a month into regular business habits, you almost guarantee the outcome you desire.

Allow me to share two real-world experiences of my own to further illustrate the point:

My own personal small business relies a lot on web traffic for success. Freelancers visit my blog where we help them as much as possible and then some readers join our paid membership program.

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But none of this works if new people aren’t regularly finding our blog.

So instead of setting a goal to do more guest-posting, I brainstormed a few business habits. Here’s what I landed on:

I dedicated an entire half-day almost every Wednesday last year to writing guest-post articles (you’re reading one of them right now).

At the end of last year, I realized I had written over 50 guest posts (two years ago, that number was zero) and 46 of them were published before year-end.

This business habit has provided a steady new stream of readers to my blog which, in turn, brought new customers to our membership site.

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Overall, this small business habit has played a major role in our 87% revenue growth last year. That’s almost 2x as much revenue year-over-year.

Not bad for one little business habit.

Pulitzer Prize-winning reporter Charles Duhigg wrote a book titled The Power of Habit. In his book, he explains the power of habits to improve our willpower.

“The best way to strengthen willpower … studies indicate, is to make … a habit. As people strengthened their willpower muscles in one part of their lives—in the gym, or a money management program—that strength spilled over into what they ate or how hard they worked. Once willpower became stronger, it touched everything.”

This proved true for me. As I developed more will-power at work through business habits, I found I was able to do the same for my health and fitness.

So with no actual goals (only habits) to fuel me, I set out to get healthier.

You might have heard about the cliche S.M.A.R.T goals. And the goal to “get healthier” certainly wasn’t specific, measurable, or time-based.

But since I had tried to lose weight and get more fit using S.M.A.R.T goals in the past, I thought I’d give habits a try instead.

And the results have been amazing.

Nearly two years later, I have lost over 70 lbs (and maintained that weight-loss for an entire year) and I just ran my first 10k a few months ago.

Just like my company grew using business habits, my fitness has completely changed thanks to a few critical health habits:

  1. Walking/Running almost every weekday morning.
  2. Skipping high-preservative foods; going easy on cheese/bread; and limiting sugar to 1 day/week (most weeks).

That’s it.

I’ve done all kinds of “diets” and tried just about everything. But it wasn’t until I let the power of habits take over that I have seen real, lasting results.

This is the power of habits.

To wrap everything up here, I want to share 3 reasons I believe you should try focusing on your business habits this year instead of setting lofty goals or resolutions.

(PS: If you insist on setting goals and resolutions, that’s fine. But you should take it one step further by identifying the business habits that will help you achieve your goal.)

Have you ever set a really big goal only to fall short of it and feel like a complete failure?

I have.

The nice thing about a business habit is: you can’t really fail at it.

With business habits, your progress is less of a sprint (running a race in a matter of minutes) and more of a marathon (running a race in a matter of hours).

That means if one Wednesday (using my example above) I had family plans and missed out on writing, it was no big deal. I made up the work on Thursday or—worst case scenario—I picked up the business habit again the next Wednesday.

In terms of healthy eating, it meant that I could have a bowl of ice cream or a slice of pizza every now and again—as long as it didn’t become a habit. The daily observance of my healthy habits made up for any small moments of indulgence I experienced.

With business habits, you never fail. You just keep developing and improving on your business habits and the results follow.

Sticking with my examples from above, I always knew what I’d be working on each Wednesday afternoon (writing guest posts for quality sites) and what I’d be having for lunch (a nice salad on a warm day; chicken stir-fry on a cold day).

That removed at least 2 decisions out of my day, freeing up my mind for more important tasks.

James Clear explains: “It’s only by making the fundamentals of life easier that you can create the mental space needed for free thinking and creativity.”

The good news is: your mind and body are naturally looking for ways to save themselves added work.

Charles Duhigg explains: “Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.”

So lean into your mind and body’s natural desire to develop positive business habits. And once you’ve got them rolling along, enjoy the extra headspace to help you grow your business, spend time with loved ones, or make progress on other important elements of your life.

To quote Charles Duhigg one last time: “If you want to do something that requires willpower—like going for a run after work—you have to conserve your willpower muscle during the day.”

Charles explains that willpower, just like any other muscle in the body can be exhausted and require rest before it can be used again.

By determining your business habits ahead of time (like knowing you’ll write on Wednesdays or that you’ll have a salad for lunch), you conserve willpower for the moments that matter the most.

As a freelancer or creative entrepreneur, that could mean having the willpower you need to finish out an important client project on a Friday afternoon when you’re already tired of working for the week—which, over time, could make all the difference.

Thanks for taking the time to read my experience with business habits. I hope it’s been helpful as you consider ways to grow your business this year.

I’m curious: what business habits do you think could help you make real progress on tough objectives this year? Share them with me in the comments.

Good luck and Happy New Year!

This article was originally published on the HoneyBook blog.

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January 4, 2025 0 comment
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7 PayPal Alternatives for Freelancers to Collect Payments

by admin October 20, 2024
written by admin


Being a freelancer is all about the hustle, saving money, and getting paid. As an established or even a new freelancer, it is important to offer the most convenient payment methods to your customer.

In today’s day and age, nothing should be complicated, especially payment methods.

Paypal is currently one of the most popular ways to send and receive payments. It is a quick way to invoice and collect payment from a customer. For a while, it was one of the few options that allowed for international payments, so it was heavily used in the market.

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Paypal, however, does have its downsides. For example, it is not available in every country and it charges fees on every payment made, which can quickly add up or cut into your profits if that fee is not being passed to the customer. It also does not offer any options to send proposals and track projects in real-time as it is limited to just sending and receiving payments.

Thankfully, technology has continued to advance and more methods to collect payment and state-of-the-art freelancing tools are available. Listed below are 7 Paypal Alternatives for Freelancers to Collect Payments.

#1 Google Pay

Android Pay and Google Wallet joined forces in 2018 and became Google Pay. Google Pay is a good payment option as it charges no fees in most of its transactions. An added benefit is that Google Pay can be used on a mobile device, which would allow the user to not have to carry their cards everywhere.

Google Pay is easy to set up and start using, and it has a very high level of security. All payment details and other information are stored on Google’s secure servers, so you may rest assured your banking information is kept safe.

The downside of Google Pay is that it is not always compatible with all mobile devices and is not readily accepted in all locations so you may be limited in whom you can send money to or receive money from. Google Pay also only offers services for making and receiving payments, so it has limited use to freelancers.

#2 Plutio

Plutio offers an extensive platform to meet all the business needs of freelancers. For a nominal fee, you may create proposals, send contracts, manage tasks, track time and get paid.

For freelancers, this is a great tracking program as it allows you to see how much time you spent on a project and evaluate whether your current fees are what you need to be. You might realize you spent more time on a project than another if you are using their tracking system, which will, in turn, allow you to charge your customers more or less depending on the scope and past outcomes.

If you are new to sending proposals, contracts or invoices, you should rest assured because Plutio has several built-in templates for you to work off to create your own, unique documents.

To receive payments, all you need to do is create a quick invoice and send it to your customer. Plutio partners with several third-party apps such as Square, Stripe and Paypal so there is a wide array of payment options for the customer.

Accessibility is the name of the game, and that is exactly what Plutio offers.

#3 Quickbooks Payments

QuickBooks is an integrative software that offers methods for income tracking, estimates, customer invoicing, among other things. It has a relatively easy-to-use interface so you may quickly learn how to use the system. It also offers good accounting reports which are important for analyzing the current financials of the company.

It can, however, be a little more complex to use and it is definitely on the more expensive side of programs. Quickbooks also lacks invoice design tools, so you are limited in what you may send to customers and their data is not always backed up, so you could potentially lose important information about your freelance work.

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#4 Stripe

Stripe is a fully integrated suite of payment products for businesses. It offers online and in-person retailers, subscriptions businesses, software platforms, and marketplaces among other options.

It helps companies avoid fraud, send invoices, issue virtual and physical cards, get financing, manage business expenditures, and many other options.

Stripe is another convenient way for freelancers to send invoices and receive payments from their customers. Stripe does not have monthly fees, however, it charges on the percentage of each transaction, which can accrue pretty quickly depending on your revenue.

#5 Wise

Wise is essentially an electronic account option for sending and receiving payments. Wise does offer the option to make and receive payments through international transactions.

If you are sending a payment to Australia for example, all you need to do is input the USD amount that you would like to pay, and it will automatically show the conversion to AUD. This is an easy way to ensure you are sending the appropriate amounts.

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Wise does not have monthly fees, but like Stripe it charges per transaction. Wise offers international payment options, but only in the following currencies: AUD, CAD, EUR, GBP, HUF, NZD, RON, SGD, TRY, and USD. For a monthly fee, Wise also offers the option to receive account details in the same 10 currencies.

#6 Xoom

Like Wise, Xoom is also an electronic account option. It allows users to deposit amounts directly into bank accounts, send to debit cards, send cash for pickup and cash directly delivered to the client’s door if needed.

Xoom is available in 160 countries so it does reach many, but not all, places.

The recipient does not need to have the Xoom app to receive money, so that is a bonus. It also has low transfer minimums, so it is possible to send lower amounts of money at a time.

A few downsides are that fees are generally higher than the competitor’s fees, the delivery may take longer to some destinations and the exchange rate may be on the lower end of the market.

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#7 Zelle

Zelle is a payment option that is possible through the Zelle App or eligible online banking apps.

Zelle is a free transfer option, so it is a safe and free way to receive U.S. payments for freelancing services with Visa and Mastercard. It is available on many bank account apps, and you do not need the bank account number to send or receive money through the app.

Zelle does have payment limits and does not offer fraud protection, so you need to be certain that the person receiving or sending this payment is a reliable source.

What Should Freelancers Keep In Mind When Choosing A Payment App

There are many different methods to receive payment from customers. In a way, it might feel overwhelming to know which one to choose. The truth is that each freelancer must evaluate what their business needs are and how it fits into freelancing needs.

If you are a freelancer who is new to the business, perhaps you might want to start out with something simple.

However, if you know your business will grow quickly, it is important to try and make the right choice at the beginning so you may continuously track the growth of your business.

Attorney Percy Martinez from Percy Martinez P.A. advises that you should investigate the safety of any app you use to receive payments thoroughly. Safety is key when decided which app to use.

Payment Options Should Be Practical

As a freelancer, you probably work a flex schedule and more hours than the traditional 9 to 5 jobs. Every day is an adventure and filled with the possibility of new opportunities.

It is important, however, to choose a payment app that will not take up a lot of your time. Whichever option you choose should be hassle-free so you may send an invoice, receive payment and quickly move on to the next project.

Nothing is worse than losing what could have been billable hours to a customer because you have difficulties with the payment app you chose.

Therefore, new as well as experienced freelancers should take a good look at payment apps and their features before committing to one.

Payment Options Should Be Unified

Although having several different payment options and, consequently, options may seem like a good option, the truth is that will make the business side of things more confusing.

If you use 4 or 5 different methods to collect payments, when the end-of-the-month close-out arrives, you will have to go into each app and track invoices and payments received to balance out the end of the month.

If you find that you are spending entirely too much time tracking down payments to ensure that you have received every payment request you sent out, you are cutting into your time that could be used going after new opportunities.

A good option in this scenario is to find an app that will allow you to offer more than one payment method to clients. The best thing you can do in your freelancing journey is to simplify processes.

Having just one payment option will be beneficial to giving the clients flexibility in how they pay but also ensure that how you receive payments in a way that is convenient to you.

As a freelancer, you always want to portray professionalism in every aspect of the business. Things such as professional e-mail sign-offs, branded invoicing and proposals, digital business cards, well-placed QR codes on print materials, and unified payment options are important to showing professionalism.

Payment Apps Can Be More Than Just Receiving Money

When you first start freelancing, having a payment app that only allows you to send and receive money may seem like a good idea. And in truth, for a while, it may be a good idea.

However, what will happen when you grow your business and suddenly it seems like you are making money, but you are not really sure how much that is?

Some of the payment apps listed above offer more services than just the sending and receiving of money. Plutio, for example, allows you to track projects and your current status on them.

If you are a freelance graphic designer working on a design project for a customer, you may send them a contract, or invoice, and monitor which phase of the project you are on, along with how much time you have spent on the project.

If you bill the customer by the hour, this is an easy way to know how much to invoice them. If you have charged the customer by the overall project and not the hours, knowing how many hours you did spend on the project will allow you to bill the next project more accurately and efficiently since you have the actual data of how much time you spent.

Narrowing down on the right payment app is crucial if you want to save yourself time and appear professional. In the long run, the monthly fee you spend on a good app will pay you back tenfold.

Payment Apps Should Be Safe

As a freelancer and business owner, you know how important it is to be protective of your assets. Having a lawyer you can call and making sure you have liability insurance properly set up are just two examples of how you may keep your business and work safely.

Another important way is to ensure that whatever payment app you choose also has secure servers where the information is stored. You will want to rest assured that any stored data is safe within the app so you will not need to worry about it.

Customer Service Is Essential

Every now and then, you may have an issue with the app that you choose. Regardless of the choice, you will probably have to contact customer service at some point and time.

Before you commit to a payment app, take into consideration what the app’s customer service is like. Is it all automated where it is hard to reach someone? Or are you actually able to directly chat or send an e-mail to their customer service for assistance? Knowing whatever issue you may have will be resolved quickly and efficiently is primordial to choosing a payment app.

Analyze Which App Is Best for Your Freelancing Needs

Every app is going to have pros and cons. Each freelancer must be able to analyze their current needs and decide which payment app is best for their business. Being able to start off with the right app, or knowing when you should be switching to another app is essential to a successful freelance business.

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October 20, 2024 0 comment
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Photography

The Hidden Beauty Of Nature

by admin August 25, 2018
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On The Road

New York Trip Last Summer

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Memories From Last Winter

by admin August 25, 2018
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Hanging Out With My BFF

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